top of page

WLARE Blog


From Expired to Escrow in 6 Days: How We Turned Around a Stagnant $2.3M Listing
In the fast-paced Los Angeles real estate market, a home sitting unsold for 60 days is a red flag for buyers and a nightmare for sellers. When a beautiful $2.3 million property recently hit the 60-day mark without a single viable offer, the listing expired, leaving the homeowners frustrated and confused. Bob Schmalz: Managing Partner and Broker for West Los Angeles Real Estate Group That’s when Bob Schmalz , Managing Partner and Broker for the West Los Angeles Real Estate Gro
Robert Schmalz
2 days ago


Stop Renovating That: What LA Buyers Actually Want in Today’s Market
If you are thinking of selling your home in Los Angeles this year, you need to know one thing: today's buyers are different. The frenzied bidding wars of a few years ago have cooled into a much more strategic, intentional market. With housing costs and mortgage rates keeping budgets tight, buyers are looking for specific features that bring immediate value—and they are completely ignoring properties that don't make the cut. Whether you're prepping your home for the market or
Robert Schmalz
3 days ago


Unsold: Why Your Home is Still on the Market and How to Fix It
It’s the news no seller wants to hear: your listing has expired, and your home didn’t sell. You did everything you thought you were supposed to—you listed it, had open houses, maybe even did some upgrades—but the buyers just didn’t make the offers. It’s confusing, frustrating, and, quite frankly, a little disheartening. You are likely wondering, "What went wrong?" or "What do I do now?" Do you have goals? I can make them happen Don't despair. Your home will sell; it just did
Robert Schmalz
6 days ago


Feb. 15th, 2026 Update: The "Valuation Reset" & Where the Profit is Hiding
Hi Everyone, We are halfway through Q1 of 2026, and the "crash" everyone talked about for years hasn't happened—but neither has the boom. Instead, we are in a "Picky Market." For all of us—whether you are flipping in the Valley, syndicating multifamily deals, or holding rentals in Culver City—the "rising tide lifts all boats" era is officially over. Now, it’s about precision. Here is what you need to know this week: 1. The Macro View: Stability over Volatility Interest rates
Robert Schmalz
Feb 16


The Operator’s Edge: A Conversation on the Discipline Behind Profitable House Flipping in 2026
We recently sat down with Fabian Wizenfeld, a seasoned real estate investor and renovation operator, to discuss what separates a disciplined house-flipping operation from a speculative gamble in the current market.

Robert Schmalz
Feb 10


Flip Margins in 2026: Are You Budgeting Enough?
The 2026 spring market is officially warming up. If you’ve been tracking the MLS lately, you know the "easy" flips are gone. With LA construction costs now averaging significantly higher per square foot than just two years ago, the profit in 2026 isn't just made in the buy —it’s protected in the budget . For our group, the biggest topic of conversation right now is Renovation ROI . We are seeing a lot of newer investors get crushed by holding costs and labor shortages because
Robert Schmalz
Feb 9


New Laws: 8 ADUs on Multifamily & Faster Coastal Permits?
Hope you are crushing it this week. If you are investing in the Westside or South Bay, you know the biggest hurdle is usually the city, not the deal itself. That is why the new 2025/2026 ADU regulations are such a game-changer for us. The state has just unlocked massive value-add potential for multifamily owners. Under the new SB 1211 , you can now add up to 8 detached ADUs on existing multifamily properties. Even better for our coastal investors (Santa Monica, Venice, Manha
Robert Schmalz
Feb 9
bottom of page
