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business marketing products

SOCIAL MEDIA – GOOD FOR BUSINESS MARKETING ??????????

I have been getting more and more involved in social media for what states it is, a social media. I stay in touch with old friends and family, keep up to date with current commings and goings of my friends, but does it serve as a business marketing tool. I have gone to so many meetings, webinars and presentations that my head is spinning, Facebook, Twitter, Linked In and on and on.

I do get Facebook and have great fun with it and I am learning twitter (still havent got a handle on how to really use it), but can I incorprorate this type of media as a useful, productive marketing tool or will it just turn off friends and relatives.

I was sent a great article from Business Week Social Media Marketing Myths . It is a PDF file that you can download and perhaps send to some of your business partners to see what they think. I would love to hear your thoughts and if you have had success with marketing through social media please share with us.

Thanks and I look forward to hearing from you.

Bob