One of the hardest things to do in today’s Real Estate market is tell the owner of a home , that your house is no longer worth what you paid for it. Although most people know this in their brain it has trouble translating to the heart. In today’s competitive field I am up against Real Estate agents that will tell the seller anything they want to hear to get the listing, then within two weeks they are adjusting the price downwards to the price I recommended.

 What do you do? I am starting to cave to the pressure of doing the same thing. Do I feel good about it? Of course not, but I cannot keep letting the listings slip out of my hands.

 My approach is to educate as much as possible the seller with a complete sellers package at my listing appointment showing all the comps and statistics. I will do my best to show the dangers of pricing above the market and following it down. If by the end of the meeting I see that I cannot convince the buyer I will play the sellers tune and go with what he wants.

 Feel Bad Yes, Do I have an alternative